Check enrollment with provider · Confirm instruction language
Delivery
Two-day executive course, virtual and London cohorts. custom in-house delivery also offered.
Cost
GBP 1,500 · individual starting price plus VAT. London dates list £1,950. group from £2,750/day
Time commitment
Two course days plus 3000–4000-word assignment.
Scope
Broader / transferable
What the curriculum covers
Strategic sales/marketing leadership and digital transformation.
AI concepts/use cases: predictive analytics, personalization and AI-enabled CRM.
Advanced tools for content generation, lead scoring and customer automation.
Predictive sales forecasting, KPIs/ROI, customer-experience analytics and human/automation balance.
Group strategic AI integration plan.
Published learning outputs
AI-driven sales/marketing strategy plan
3000–4000 word CMI assignment: organisational strategy for AI readiness
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.
Practice & support
Practice
Case-study workshop applies AI implementations to participant contexts. group strategy exercise includes peer review and facilitator feedback.
Feedback
Peer/facilitator feedback on strategy exercise. CMI-qualified tutor tutorials and QA/drop-in support for the assignment.
Certificate
CMI Level 7 Award in Strategic Leadership of AI. course page says one 3000–4000-word assignment is required. Award is broader AI leadership, not a sales-specific academic credit.
Before you enroll
Price basis
individual starting price plus VAT. London dates list £1,950. group from £2,750/day
Required software
Check which accounts and paid plans you need.
Prerequisites
Non-technical strategic managers/leaders are the stated target. formal admission prerequisites not listed.
Access terms
CMI learner resources, tutorials and QA/drop-in support listed.
Language
Confirm instruction language
Enrollment
Check enrollment with provider
How this relates to sales
This is a broader curriculum. Compare the relevant modules with your sales task and ask whether you can use your own sales examples.
