What the curriculum covers
- Seven modules: lifecycle/CRM AI. segmentation/data. content prompts/QA. sales operations lead scoring, opportunity/call intelligence. engagement automation. KPI scorecard. governed workflow integration.
Published learning outputs
- Lead prioritization matrix
- Data readiness diagnostic
- KPI scorecard
- Governance plan
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.Practice & support
- Practice
- Named exercise per module. sample campaign/CRM/customer-service data and laptop required.
- Feedback
- Ask whether individual feedback is included.
- Certificate
- Ask about assessment and certificate terms.
Before you enroll
- Price basis
- starting virtual participant fee; also listed at KES 80,000
- Required software
- Check which accounts and paid plans you need.
- Prerequisites
- Ask about prior knowledge and required setup.
- Access terms
- Confirm access length, cancellation and retake terms.
- Language
- Confirm instruction language
- Enrollment
- Check enrollment with provider
How this relates to sales
This is a broader curriculum. Compare the relevant modules with your sales task and ask whether you can use your own sales examples.