Sales-focusedCheck language

The Defining Difference / Cindy Ertman and Brad Costanzo

The Mortgage AI Playbook

Claude/ChatGPT client email/content. custom objection/referral-partner follow-up prompts. HeyGen avatar videos. presentation assets. story-selling messaging. Captions editing. automate content calendar. match tools to actual loan-originator tasks.

Check enrollment with provider · Confirm instruction language

Delivery
8-week live programme starting May 5, 2026. biweekly 60 minute Zoom calls with Cindy/Brad at 9 am PST as written.
Cost
Ask provider for price
Time commitment
8 weeks. biweekly 60 minute calls. Biweekly meaning/session total unresolved. do not infer 4 or 16 calls.
Scope
Sales-focused

What the curriculum covers

  • Claude/ChatGPT client email/content. custom objection/referral-partner follow-up prompts. HeyGen avatar videos. presentation assets. story-selling messaging. Captions editing. automate content calendar. match tools to actual loan-originator tasks.
Illustrative coaching learning workflow: bring context, practice a task and check the output
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.

Practice & support

Practice
Step-by-step implementation in own business on live calls, Q&A, playbooks/scripts/templates and recordings. no graded learner artifact stated.
Feedback
Ask whether individual feedback is included.
Certificate
Ask about assessment and certificate terms.

Before you enroll

Price basis
wholeprogramme dollar cash price. Confirm whether the fee is per person, per group or a subscription.
Required software
Check which accounts and paid plans you need.
Prerequisites
Ask about prior knowledge and required setup.
Access terms
Confirm access length, cancellation and retake terms.
Language
Confirm instruction language
Enrollment
Check enrollment with provider

Compare the fit

Related learning options

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Wendi Stough

AI for Field Sales Professionals

Territory coverage plan, prospect list/outreach sequence, sales playbook and leave-behind, account-health/lost-deal analysis, client materials and 30-day launch plan.

Delivery
On-demand Udemy course.
Cost
Ask provider for price
View curriculum
Sales-focusedCheck language

Point Academy

AI for Sales

Personal prompt playbook

Delivery
London in-person. page lists 09:00–17:00 full day but elsewhere says three and a half hours.
Cost
GBP 595 · per participant plus VAT
View curriculum

Curriculum details from published provider information · reviewed 2026-10-08. Confirm current terms directly with the provider.