Sales-focusedCheck language

Universidad del País Vasco / UPV-EHU

4.ª edición: Potenciar las ventas B2B implementando inteligencia artificial

Eight modules cover value propositions, qualified prospecting, sales automation, lead follow-up, personalized email/LinkedIn content, objections/negotiation and benchmarking.

Check enrollment with provider · Confirm instruction language

Delivery
Hybrid practical classes, in person/online. Bilbao campus named.
Cost
Ask provider for price
Time commitment
6 ECTS. Confirm the learning time and delivery format.
Scope
Sales-focused

What the curriculum covers

  • Eight modules cover value propositions, qualified prospecting, sales automation, lead follow-up, personalized email/LinkedIn content, objections/negotiation and benchmarking.
Illustrative outreach learning workflow: bring context, practice a task and check the output
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.

Practice & support

Practice
100% practical hybrid exercises, real sales cases and tutoring.
Feedback
Ask whether individual feedback is included.
Certificate
University microcredential, 6 ECTS.

Before you enroll

Price basis
Confirm tuition and what it includes.
Required software
Check which accounts and paid plans you need.
Prerequisites
Recommended degree/equivalent, experience, or basic digital/commercial familiarity. no technical AI prerequisite.
Access terms
Confirm access length, cancellation and retake terms.
Language
Confirm instruction language
Enrollment
Check enrollment with provider

Compare the fit

Related learning options

Curriculum details from published provider information · reviewed 2026-10-08. Confirm current terms directly with the provider.