Strategic Account Management in the Digital Age

What the curriculum covers

• Combines account strategy, CRM/data use and digital customer engagement with a dedicated AI-in-strategic-account-management section.
• AI lessons address customer insight/segmentation, market intelligence, personalization and anticipating account needs. later modules build a digital strategic account plan and measure impact.
• The course explicitly says AI tools helped create some course materials. separate course modules also teach AI use in account work.

Published learning outputs

• Digital strategic account plan
• Customer insight, segmentation and personalization approaches
• Account-growth objectives, KPIs and implementation actions

Practice & support

Practice

Provider describes hands-on projects and real-world case studies. the syllabus includes an AI-driven account-transformation case, account-plan construction and a final knowledge check/practice test.

Feedback

Knowledge check/practice test listed. no human grading terms stated.

Certificate

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Before you enroll

Price basis

Udemy course enrollment

Required software

No specific third-party AI license is stated as included.

Prerequisites

No prior skills required. customer-facing role experience may help.

Access terms

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Language

English instruction/materials confirmed

Enrollment

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