Sales-focusedCheck language

Warwick Brown / Benedict Europe

Key Account Management: AI-Driven Growth, Customer Loyalty and Strategic Value

Account growth plan, persona-based negotiation roadmap and account risk register.

Check enrollment with provider · Confirm instruction language

Delivery
Two-day in-person workshop, Zagreb.
Cost
EUR 1,995 · individual delegate
Time commitment
Eight 90 minute sessions:12 session hours. two 9 am–5 pmdays include breaks/additional events.
Scope
Sales-focused

What the curriculum covers

  • AI prompting for account growth, stakeholder/negotiation plans, risk registers, upsell/cross-sell and presentations.
  • Client-growth analysis, collaboration and final account strategy.

Published learning outputs

  • Account growth plan, persona-based negotiation roadmap and account risk register.
  • AI-supported growth presentation and final engagement strategy/account KPIs.
Illustrative research learning workflow: bring context, practice a task and check the output
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.

Practice & support

Practice
Eight 90-minute sessions combine instruction, five-person group exercises and discussion, followed by a final project or assessment.
Feedback
Group discussion and final assessment advertised. exact grading rubric/individual feedback not published.
Certificate
The provider describes CPD accreditation and a 21st Century KAM certificate after a project or assessment. Confirm independent recognition with the provider.

Before you enroll

Price basis
individual delegate
Required software
Provider explicitly says no subscription/custom software required. venue internet provided.
Prerequisites
Experienced account-management context. laptop/browser.
Access terms
Materials/microsite and meals included. no post-course coaching promise.
Language
Confirm instruction language
Enrollment
Check enrollment with provider

Compare the fit

Related learning options

Sales-focusedCheck language

Monica Ducu / AI Academy

Accelerator de vânzări cu AI

Learner-specific sales assistant(s), account research, conversation analysis, follow-up and offer outline.

Delivery
Five-hour live online Zoom practical workshop on learner real customers/market/conversations.
Cost
Ask provider for price
View curriculum

Curriculum details from published provider information · reviewed 2026-10-08. Confirm current terms directly with the provider.